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Innovation, Analytics, and Behavioral Insights Come Together in LinkeDrive and BIT Partnership

Updated: Mar 21, 2022

In this industry-first collaboration blending behavioral science and technology, LinkeDrive and BIT seek to change the way the trucking industry engages drivers and approaches performance management!

BOSTON, Mass. – September 15, 2020 – LinkeDrive®, Inc., a leading provider of Driver Performance Management (DPM) solutions for the transportation industry, announces a collaborative partnership with behavioral science experts from The Behavioral Insights Team (BIT) to develop cutting-edge, evidence-based solutions to improve overall driver performance, focusing on safe and fuel-efficient truck driving. With 1 in every 20 Americans working in a job related to trucking, and truck drivers’ behavior having a direct impact on CO2 emissions and road safety, together the companies have agreed the time is now and it is imperative to advance the industry forward.

In this industry-first collaboration blending behavioral science and technology, LinkeDrive and BIT seek to change the way the trucking industry engages drivers and approaches performance management. Drawing on insights from behavioral science as well as research with drivers and industry experts, BIT and LinkeDrive are further evolving LinkeDrive’s DPM solutions to guide drivers and trucking companies to achieve unparalleled performance.

“We have never been more excited about advancing the Trucking industry, than with this opportunity to gain such rich insight into the behavior of trucking companies and the drivers out there on the road every day,” shares Jeff Baer, LinkeDrive’s founder and CEO. “BIT has some of the brightest minds in the world in behavioral science, so we’re thrilled to be working with them, applying their thought leadership to the solutions we offer our customers. It is incredibly rewarding to work on this collaboration aimed at helping so many lead healthier lives, while also having a positive impact on the environment. We are excited to see the results our work has on driver wellbeing, reducing carbon emissions, and making American roadways safer.”

LinkeDrive’s DPM, showcasing reports and automations (left to right): daily MyDrive, MyLinkeDrive Company Score report, and monthly MyScore.

“Through real-time, daily, weekly and monthly feedback, LinkeDrive’s DPM solution provides a unique opportunity to change truck drivers’ behavior on a significant scale,” says Evie Monnington-Taylor, head of private sector and innovation for BIT North America. “Almost a quarter of US transportation sector greenhouse gas emissions can be attributed to the trucking industry, and trucking has been identified as one of the deadliest occupations in the US, so we see huge potential for achieving social impact through our collaboration with LinkeDrive.”

LinkeDrive’s leading-edge and patented Driver Performance Management (DPM) solution begins in the cab with real-time coaching, followed by context-rich daily, weekly, and monthly engagements with drivers, each attuned to organizational goals and objectives. An operationally streamlined and mobile-friendly portal is available to management, with the recently-released LinkeDriveR™ App for drivers, providing a true end-to-end driver-focused DPM ecosystem.

About LinkeDrive, Inc. Based in Boston, Massachusetts, LinkeDrive is committed to helping trucking and logistics companies improve fuel efficiency, heighten safety, and increase the retention rates of their drivers. The company’s combined expertise in cloud-based, mobile technology and the trucking industry helps it to deliver solutions that accurately measure, coach, and report on vehicle dynamics, fuel usage, and driver performance. For further information, please visit Follow LinkeDrive on Facebook, Instagram, LinkedIn, and Twitter.

About the Behavioral Insights Team The Behavioral Insights Team (BIT) is a global behavior change consultancy with a social impact focus. They work with clients across multiple issue areas and geographies to apply learnings from behavioral science, design interventions that tackle their clients’ challenges, and evaluate the results. BIT’s staff combine behavioral science expertise and practical experience to improve people’s lives.

BIT works in partnership with businesses, governments, and non-profits in over 30 countries, often using simple changes to tackle major social impact challenges and deliver improved programs, services, and outcomes.

For more information, please visit. Follow BIT on Twitter, Instagram, YouTube, LinkedIn and Medium.


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