LinkeDrive and BNSF Logistics are Partnering to Pave a More Profitable Future for Trucking Fleets



BOSTON, Mass. - MAY 2022 - As of today, LinkeDrive®, Inc., the company driving the trucking industry forward with fully-automated fleet performance management, is offering its groundbreaking driver and fleet performance management solution through BNSF Logistics, a leading third-party logistics (3PL) provider who specializes in parcel, truckload, and intermodal freight transportation, supply chain management, and international freight forwarding. This partnership comes just in time to help the trucking industry overcome some of its biggest challenges, including record-high fuel costs, record-low driver retention, and increasing safety concerns on the road.


With LinkeDrive onboard, BNSF Logistics customers will now be able to access LinkeDrive’s personalized reporting and positive coaching solution to maximize their investment and increase the value of their data. This will power fleets with safer, smarter and stronger drivers — all while helping to improve fuel efficiency, safety, driver retention, and productivity.

By using Nobel-Prize-winning behavioral science and economics research, LinkeDrive engages drivers in the cab in real-time with context-rich daily, weekly, and monthly content and personalized coaching — all tuned to organizational goals and objectives. With the LinkeDriveR™ App and MyLinkeDrive portal seamless integration, every driver and manager can access the full LinkeDrive solution in one click whenever they need it.


Operational teams and fleets can take advantage of unique features like LinkeDrive’s daily MyDrive reports that highlight accomplishments, MyCoach® that delivers positive, personalized coaching, and monthly MyScore® reports that show drivers how their performance ranks against their peers. And now Drivers no longer have to wait till the end of the month, they have full transparency into how they are tracking week to week against their monthly goals and performance with our MyScore Trend report.


“LinkeDrive partners with the best in the industry to ensure that our fully-automated fleet performance management solution can have the greatest impact increasing safety, efficiency, and profitability for drivers and fleets. Together with BNSF, we’re paving a new way forward for the industry, one where fleets understand how data impacts both the driver and the fleet. One that gives us an opportunity to unlock the data’s full potential and help every driver perform at their peak in real time,” said Jeff Baer, CEO, LinkeDrive. To learn more about LinkeDrive, you can visit http://www.linkedrive.com and follow us on Instagram, Facebook, Twitter and LinkedIn. About LinkeDrive, Inc. LinkeDrive, Inc was established to help fleets large and small reach greater profitability in their operations, starting with their drivers. LinkeDrive’s revolutionary, driver-centric approach to Driver and Fleet Management makes engaging, coaching and motivating drivers easier and more effective than ever before. By combining cutting-edge cloud-based technology with Nobel-Prize winning behavioral science and business intelligence, LinkeDrive’s tools help fleets haul smarter, empower drivers to live and work at their full potential, and enable trucking companies to safely, sustainably and profitably keep the world moving forward.


About BNSF Logistics:

Independent since 2002, BNSF Logistics is a US-based, multi-modal, cross-border transportation leader in OTR, rail and complex logistics spaces. A subsidiary of Burlington Northern Santa Fe, LLC, a Berkshire Hathaway company, BNSF Logistics specializes in the movement of freight around the globe, leveraging uncommon service scope, resources, and financial depth. At BNSF, we deliver what matters to you.To learn more, please visit www.bnsflogistics.com.